Webinars and audience engagement go hand in hand when building a successful online business.
Webinar marketing can be a massive driver of sales for:
- Consulting and coaching
- Courses
- Affiliate Offers
- Physical products
- Online events
- And anything else you can think of
That means having the best webinar software is essential in your box of marketing tools. There is no way under any circumstances can you avoid this one. You have to have the proper webinar tools at your disposal in order to get the most out of them for your business.
But before we actually choose the best webinar platform for your business a diagnosis is required.
Not all webinar software is created equally. There are different tools for different jobs just like anything else, but software for webinars can be broken down into two distinct buckets.
- Webinar software for selling
- These are often referred to as webinar marketing tools. The point of them is to sell your products or services via webinars. These can be live or pre-recorded, but the #1 goal of these platforms is to sell, sell, and sell some more.
- Webinar software for teaching
- Webinar hosting platforms and tools that have the primary goal is to teach often have a different set of features. These platforms for webinars can also be done live or pre-recorded, but the #1 goal of these platforms is to teach and offer a next-level student experience.
Now, technically you can sell and teach with pretty much every webinar platform. But having the wrong set of features depending on your goal can slow you down and impact results in a big way.
What is The Best Webinar Software?
The best webinar software is the one that is easy to use and contains webinar features that accomplish your goals with the least amount of friction.
There are so many tools on the market like Demio, LiveWebinar, WebinarJam, EverWebinar, NinjaWebinar, and GoToMeeting to name a few of literally dozens of tools.
You even have online course platforms that have built-in webinar platforms, as Kajabi and Kartra have.
Without further ado, let’s get into what is the best webinar software on the market.
Best All-Around Webinar Software
#1 Demio.
Overview
Demio positions themselves as the hassle-free, high quality webinar software for marketers.
They fully market themselves as a platform that is geared more towards selling and using a marketing tool, but they offer features for both selling and teaching.
Demio has been in the webinar game for a long time; since 2014 to be exact.
But just because a SaaS company has been around for a while does NOT automatically mean it is the best on the market.
There are a lot of things that go into building and maintaining an A+ webinar platform that is able to engage your audience and grow your sales.
So if you are a marketer looking to make sales with a less “internet marketing” type of feel, Demio might be the top webinar platform for you.
Pricing
Demio offers three very affordable pricing options with a 14-day free trial.
| Starter for $34/mo | Growth for $69/mo | Business for $163/mo |
|---|---|---|
| 50-Attendee Room | 150-Attendee Room | 500-Attendee Room |
| Standard Features | Everything from Starter | Everything from Growth |
| 3-Hour Session Limit | 5-Hour Session Limit | 8-Hour Session Limit |
| Standard Support | Standard Support | Priority Support |
| Live Events | Room & Email Branding | Marketo Integration |
| Includes 1 Host | Automated Events | Dedicated Account Rep |
| Custom Form Fields | Includes 4 Hosts | |
| Includes 1 Host |
Demio’s pricing is great for small online businesses all the way up to enterprise teams with the different plans they offer.
Top Features
As you can see from the list of features above Demio is jam packed with key features.
Like I mentioned in the beginning, webinar software falls into two distinct buckets of selling and teaching. Demio clearly falls into both buckets making my #1 go-to option for a webinar platform.
Give Demio a try 100% risk-free with their 14-day free trial.
Best Webinar Marketing Platform
#2 WebinarJam.
Overview
WebinarJam is an internet marketer’s dream of a webinar platform. It is built almost exclusively for marketers who are doing webinars to sell courses, coaching, software, other digital products.
The product is created by a company called Genesis Digital who are also the creators of Kartra. Genesis Digital’s customer base and the audience are almost entirely internet marketers, so it doesn’t surprise me that their platform for webinars follows suit.
With that being said, WebinarJam is a great product if your goal is to create high converting sales webinars for your digital products and services.
Pricing
WebinarJam offers three different options for pricing on a yearly basis only.
Here is the full breakdown…
| Basic for $499/yr | Professional for $699/yr | Enterprise for $999/yr |
|---|---|---|
| Unlimited webinars | Unlimited webinars | Unlimited webinars |
| Up to 2 presenters | Up to 4 presenters | Up to 6 presenters |
| Up to 500 attendees | Up to 2,000 attendees | Up to 5,000 attendees |
| 2 hours max duration | 3 hours max duration | 4 hours max duration |
| Always-On live room | Always-On live room | |
| The Panic Button | The Panic Button | |
| The Control Center |
One thing I want to point out about the WebinarJam pricing plans is that the chances of needing to go above the professional plan are low. Unless you need to run 4-hour webinars with a control center for a large in-house team, you won’t ever need the enterprise plan.
They also offer a 30-day money-back guarantee, so if you’re unhappy for any reason you can get a full refund no questions asked.
Top Features
The features listed above paint a very clear picture of who this is for; a marketer. This is not great for running live laidback type webinars. There is other software for webinars that are purely informational.
Overall, if you want to run kick-ass sales webinars I couldn’t recommend WebinarJam enough it has the perfect amount of features and is dead simple to use for any technical skill level.
Best Webinar Hosting Platform for Teaching [Budget Pick]
#3 LiveWebinar.
Overview
LiveWebinar is a cloud-based webinar platform for real time webinars or live video streaming, recorded webinars, web conferencing, and event management.
They position themselves as the webinar software for everyone because of their customization features.
I will have to say from personal experience, that LiveWebinar’s reputation holds up. It is intuitive and user friendly for both hosts and attendees.
Another strong part about LiveWebinar is the number of integrations they have with other marketing and webinar tools. This is a downside with a number of tools on the market but LiveWebinar really shines here.
Overall it is one of my go-to webinar platforms and I have loved using it on many occasions.
Pricing
| Free | Pro $11.99/mo | Business $95.20/mo | Custom |
|---|---|---|---|
| Up to 5 attendees | Up to 100 attendees | Up to 500 attendees | Up to 1000 attendees and more |
| 2hrs of recordings | 6hrs of recordings | 8hrs of recordings | Customized features and add-ons |
| Screen sharing | Sub-accounts | Participants tracking | Live streaming services |
| Test, polls, surveys | YouTube and Vimeo player | Full HD recordings | Individual options |
| Marketing automation | Chat translation | Ads-banner |
You can get started 100% free for some webinars and can easily upgrade for as little as $11.99 per month and get access to tons of useful features.
To boot they also offer a 14-day free trial of their pro and business plans making it even easier to get started with LiveWebinar.
Top Features
It’s clear as day as to why this is great overall software for webinars of all types after going through this gigantic list of features that LiveWebinar has to offer.
I’m going to leave this review of LiveWebinar at that and encourage you to give their 14-day Pro trial a shot.
Best Evergreen Webinar Software
#4 EverWebinar.
Overview
EverWebinar is one of the top webinar platforms for high quality automated webinars.
This platform is seriously impressive when it comes to creating automated sales funnels with an easy pre-made landing page for your webinars.
I have seen all different types of automated webinar software and most of them fall short compared to EverWebinar.
This product is also created by the guys over at Genesis Digital and WebinarJam. These guys are marketers at their core, so I’m not shocked one bit that EverWebinar is a webinar marketing juggernaut.
Pricing
EverWebinar offers three pricing options with a 30-day money-back guarantee, similar to WebinarJam.
| Installment Plan $199 x3 per year | Annual Plan $499 per year | Biennial Plan $799 every 2 years |
|---|---|---|
| Automated webinars | Automated webinars | Automated webinars |
| Advanced Simulation Tools | Advanced Simulation Tools | Advanced Simulation Tools |
| Pre-made Landing Pages | Pre-made Landing Pages | Pre-made Landing Pages |
| 24/7 Support | 24/7 Support | 24/7 Support |
EverWebinar’s pricing is a tad bit confusing but I can break it down in one sentence.
All the plans have identical features, but you get a discount on the annual and biennial plans.
They also are constantly running marketing split tests and often offer 14-day trials for $1.
Top Features
EverWebinar has the exact features you need to run automated evergreen sales webinars.
This tool is used across the online marketing industry and if you want to create a high-converting webinar funnel for your course, service, or software offer I couldn’t recommend it more.
Best Webinar Platform for Video Conferencing
#5 Livestorm.
Overview
Livestorm makes the list as one of the best webinar platforms because it has a robust set of features for both marketing and teaching.
They position themselves as a video communication platform instead of just a standard webinar tool.
Features include live and automated webinars, on-demand webinars, live webinars, and instant and private video meetings similar to tools like Zoom and Google Meet.
In my opinion, they truly are a catch-all high quality video conferencing tool that can cover all of your webinar needs.
Pricing
Livestorm offers five different pricing plan options.
They have “Webinar Plans” and “Meet Plans” and as of right now all of the Meet Plans are 100% free to use. Those plans are more for purely video conferencing with coworkers and business contacts. The features included with those plans are not suitable for doing actual webinars.
So with that being said let’s focus on the Webinar Plans below.
| Webinar Basic Free | Webinar Premium $99 per/mo annually | Enterprise Contact Sales |
|---|---|---|
| All features included | All features included | Starts at 5 hosts |
| Unlimited webinars | Unlimited webinars | All Premium features |
| Unlimited moderators | Unlimited moderators | Multiple workspaces with unified billing |
| Instant meetings | Instant meetings | Premium training with a Livestorm expert |
| Up to 20 minutes per webinar | Up to 4 hours per webinar | SLA |
| Up to 10 registrants per webinar | Unlimited webinar registrants | Dedicated CSM |
| Add-on additional hosts for $99 per host | Floating licenses | |
| Live attendees limit add-ons (extra charge) | Wire transfer payment | |
| One-off attendees limit boost | ||
| Priority support | ||
| Executive Business Reviews |
Livestorm’s pricing offers various customization options for their webinar plans but with their free plan you can easily give it a test drive.
Top Features
This is just the tip of the iceberg. Livestorm’s feature list is extremely vast.
Check out their full set of features.
The bottom line is this. Couldn’t recommend this product enough. It does almost everything that webinar software needs to. From webinar marketing tools to the standard webinar tools, Livestorm has you covered.
Wrap Up.
Choosing the proper webinar software for your business can be complicated. There are so many webinar platforms to choose from it makes it impossible to see through the noise and make a wise decision. Hopefully, this guide has helped you narrow down your choice.